I’ve been building things my whole life. Homes, businesses, ideas, projects — this is simply what I’m building now.

Like anyone who’s been around long enough, I’ve had setbacks, failures, losses, and moments that could have stopped me. But I’ve always believed that what matters most is what you do with those experiences. You can let them define you, or you can turn them into something stronger.

The Blood Of My Enemy is a metaphor for that. It represents facing your demons, taking the negativity life throws at you, and transforming it into something powerful, meaningful, and even beautiful.

That idea sits at the heart of Norseman Supply Company. I want the people who wear this fragrance to be reminded that no matter what they’ve been through, strength can come out of struggle and beauty can emerge from darkness.

Even the Norseman symbol reflects that idea. The -+ symbol represents the movement from negative to positive — a reminder that hardship can be transformed into strength. Its form also nods to the Nordic cross and its Christian heritage.

Earned. Not Owed.